Dave Evans, of Digital Voodoo, recently focused his ClickZ column on measurements and how they can be used to to tune campaigns.

Dave wrote the following about Be Greeted.

How do you save a potential customer who’s about to abandon ship? Conversion Sciences’ Brian Massey reminded me of Be Greeted, an application that facilitates chat with customers. His clients use BeGreeted to offer a chat with potential customers who’ve spent a longer-than-normal amount of time on a given page. Think of this as the digital equivalent of walking over to a customer and politely asking, “Can I help you?” Want to dig deeper? Take a look at a recent Conversion Rate Experts post on 14 free tools that can help you understand why potential customers abandon your site.

Dave went on to write about Be Greeted customer, Bazaarvoice.

One of my favorite add-on ratings platforms is Bazaarvoice’s Ratings and Reviews platform. Turnkey, comprehensive, and in widespread use across the top 100 online retailers, Ratings and Reviews is a great platform for many applications. Outside of turnkey platforms, there are rating-and-review modules available from Drupal, Joomla, and other frameworks that make it easy to build ratings and reviews into your commerce system. Whatever approach you take, providing on-the-spot, self-directed assurance to your customers that they are about to make a smart choice builds consumer confidence. That means not only superior conversion rates but also an enhanced likelihood that the conversations about the purchase will be favorable because your customer actually purchased the correct product given her specific needs. This social factor pays big dividends when you account for the impact of the social media within your overall marketing program.

We are happy to be in such good company … including our good friend and recent content marketing Webinar speaker, Brian Massey who prompted Dave to take a look at our service.

We hope you get a kick out of it because you understand something the folks in the video don’t get: The power of effective website conversion.