Be Greeted » chat lead capture

Live Chat for Businesses

admin — Tue, 17 Mar 2009 08:35:35 +0000

There is no doubt that live chat works to capture business leads and increase sales. Executives from both consumer and BtoB businesses trumpet the success they’ve had implementing live chat to increase conversion rates on their lead generation campaigns.

One notable evangelist is IBM’s Sandy Carter who has embraced social media and brought IBM along for the ride.

About live chat she says:

“…IBM uses pre-determined “qualifications” to popup an online chat. In just the first 3 months of operation, IBM has seen over2,845 chats with new customers, resulting in 182 validated leads and is nowextending the online chat to Germany, China and Japan”

The “pre-determined qualifications” she mentions are what we refer to as business rules: setting dynamic messaging based on the context of the user’s visit. Look for an upcoming post about how to use business rules and automation to maximize chat lead capture results. Other well-known companies using chat for business leads are Dell, Cisco, Orvis, Golfsmith and Rackspace.

In fact, Joel Granoff, our CEO was an advisor to a recent MarketingProfs study which indicated 22% of all BtoB marketers are considering live chat for lead generation; another 15% already use chat to engage site visitors. Have you considered chat for your business yet?

Proactive Live Chat Keeps Visitors From Walking Away

admin — Tue, 23 Dec 2008 08:28:55 +0000

Dave Evans, of Digital Voodoo, recently focused his ClickZ column on measurements and how they can be used to to tune campaigns.

Dave wrote the following about Be Greeted.

How do you save a potential customer who’s about to abandon ship? Conversion Sciences’ Brian Massey reminded me of Be Greeted, an application that facilitates chat with customers. His clients use BeGreeted to offer a chat with potential customers who’ve spent a longer-than-normal amount of time on a given page. Think of this as the digital equivalent of walking over to a customer and politely asking, “Can I help you?” Want to dig deeper? Take a look at a recent Conversion Rate Experts post on 14 free tools that can help you understand why potential customers abandon your site.

Dave went on to write about Be Greeted customer, Bazaarvoice.

One of my favorite add-on ratings platforms is Bazaarvoice’s Ratings and Reviews platform. Turnkey, comprehensive, and in widespread use across the top 100 online retailers, Ratings and Reviews is a great platform for many applications. Outside of turnkey platforms, there are rating-and-review modules available from Drupal, Joomla, and other frameworks that make it easy to build ratings and reviews into your commerce system. Whatever approach you take, providing on-the-spot, self-directed assurance to your customers that they are about to make a smart choice builds consumer confidence. That means not only superior conversion rates but also an enhanced likelihood that the conversations about the purchase will be favorable because your customer actually purchased the correct product given her specific needs. This social factor pays big dividends when you account for the impact of the social media within your overall marketing program.

We are happy to be in such good company … including our good friend and recent content marketing Webinar speaker, Brian Massey who prompted Dave to take a look at our service.

Right Content. Right Response.

admin — Sun, 24 Aug 2008 18:23:45 +0000

Be Greeted is thrilled to be able to tap into the insights of industry leaders Joe Pulizzi and Brian Massey for our upcoming Webinar, “Right Content. Right Response”, we’ll hope you’ll tune in too!

As Brian wrote in his blog, “We’re unscripted and we’re going to dig into the nitty-gritty with examples and case studies; you know, stuff you can use. Get out your hard questions and join the conversation.”